ICO Analysis: RainCheck ICO Review


 RainCheck ICO Overview: A complete assessment and evaluation on RainCheck ICO, which goals to disrupt the online-to-offline commerce house.

This represents the author’s private opinions and doesn’t – in any way- represent a suggestion of an funding or monetary recommendation. Please assume warning when investing in cryptocurrencies and achieve this at your individual threat, as this can be very unstable and you may lose your cash.

Overview

Raincheck is an online-to-offline (O2O) commerce platform that enables retail manufacturers to trace and affect on-line product discovery to bodily, in-store gross sales. On the person finish, Raincheck platform permits them to supply for merchandise on-line and be notified – at a contextual and related time – when the product is offered in close by shops. Concurrently, customers will likely be notified of varied presents and rewards that’s presently relevant to them.

Raincheck plans to create a whole the O2O loop by integrating a decentralized peer-to-peer (P2P) loyalty and cost community into their present commerce platform. The last word objective is to achieve all knowledge factors and stakeholders throughout the online-discovery and offline-purchasing loop.

Listed here are the next issues that Raincheck goals to unravel:

Absence of Offline Knowledge Analytics: Statistics present that 85% of individuals are more likely to browse for merchandise on-line and make a purchase order bodily on the retail retailer. Although it’s straightforward to assemble shopper behavioral knowledge on-line, present expertise prevents knowledge to be gathered as soon as customers go away the net retailer
Damaged Buyer Loyalty: The present loyalty applications are confronted with apparent weaknesses; most individuals don’t use their loyalty factors since they may by no means accumulate sufficient factors for a worthwhile reward. Moreover, loyalty applications can accrue important liabilities to companies.

(See extra: A Information To Elementary Evaluation For Cryptocurrencies)

Interview with Founders

We had the chance to have interaction in a high-level interview with RainCheck’s Founder & CEO, Cameron Wall. We requested a number of necessary questions on RainCheck in line with a number of metrics. Take a look on the interview beneath:

Software

Raincheck goals to supply customers with a personalised procuring expertise whereas enabling companies to measure digital advertising and marketing spend offline,the place most gross sales happen. That is achieved by way of their patent-pending commerce platform that enables companies to trace online-to-offline gross sales cycle and likewise permits card-linking loyalty capabilities for person’s debit/bank cards.

Card-linking is a technique of linking up customers funds playing cards (debit/bank cards) on to a service provider’s loyalty program, digital provide and cash-back bonuses.

Right here is the final overview of the Raincheck platform:

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The Raincheck platform is split into 10 interconnected modules that may function on a number of cases, with every module being as open as doable to allow large third-party acceptance. All cases are based mostly on the AWS Cloud Setting. Now, it is very important perceive that the Raincheck platform makes use of a centralized construction because it makes use of Amazon’s AWS cloud server. The mixing of  blockchain performance comes on the subsequent step, which is on the cost processing community.

(Learn additionally: Class of Cryptocurrency Market: Blockchain Platform)

Tokenization of Funds Knowledge

In an effort to efficiently hyperlink offline gross sales knowledge with on-line knowledge, knowledge concerning the cost networks must be built-in into the general framework. That’s the reason Raincheck will tokenize private knowledge related to a funds card (debit/bank card). This token-based system will seize the offline-to-online knowledge that’s accessible at product (SKU) degree quite than the merchant-level, which beforehand has been uncommon. Right here’s an instance:

Service provider-Degree Promotion: Spend $200 at service provider ABC tomorrow and obtain $2O cash-back
Product (SKU) Degree: Purchase product CDE tomorrow and obtain 20% cash-back or 30 loyalty factors

Tokenizing cost card knowledge and integrating it to a standard Buyer Relationship Administration (CRM) system would create a extra personalised system for finish customers. Right here is how the token-based system will work within the larger scheme of issues:

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Stakeholders

The core performance of the Raincheck platform will allow monitoring, measuring and rewarding customers from on-line product uncover to bodily, in-store buying. Listed here are the benefits that stakeholders will achieve utilizing the Raincheck platform:

Customers: Customers can use Raincheck’s free service to be rewarded by simply discovering on-line merchandise and shopping for them at a later time (each on-line or bodily retailers) by way of rebates, reductions and cash-backs
Retail Companies: Companies would be capable of collect crucial shopper behaviour knowledge from O2O gross sales which beforehand would have been unattainable, which may now be used of their advertising and marketing evaluation.
Cost Processors: The likes of Paypal and Stripe can now seize offline gross sales derived from on-line discovery and will increase their income channels by way of commissions or charging charges through the O2O cycle
Monetary Establishments: Banks can create extra personalised card schemes for his or her clients by accessing SKU-level knowledge
Channel Companions: Distributors corresponding to on-line publishers may signify new income channels for companies

(See extra: Information to Cryptocurrency Liquidity: Understanding Liquidity & Its Significance)

Technical Overview

The Raincheck platform will likely be made up of the prevailing centralized commerce platform (fueled by AWS server) with a decentralized element which is the Loyalty & Rewards platform that’s constructed on the Stellar Community. Stellar was chosen since it’s a high-throughput, decentralized blockchain with low latency and robust safety. Right here is the technical overview of Raincheck’s platform:

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Distinctive Promoting Level

There are a number of parts that make Raincheck stand out:

Patent-Protected Know-how: Raincheck ‘s expertise is presently patent-pending and as soon as granted, will function a robust moat to discourage opponents in a profitable market.
Finish-to-Finish Knowledge Factors Bridging the On-line and Offline World: Raincheck’s answer will focus on the Inventory Conserving Unit (SKU) degree as an alternative of solely the service provider and spend degree that’s the established order of the trade. Because of this the complete knowledge level from when a web-based product is found to when it’s bought in an offline retailer might be gathered and utilized.

(Learn extra: Information to Blockchain Protocols: Comparability of Main Protocol Cash)

Staff

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Cameron Wall (CEO) leads the crew with a belt of entrepreneurship ventures centered on cellular and net improvement for world enterprises. His experience in cellular and cloud-based purposes is a pure match for the enterprise. William Lin (CTO) heads the technical finish, with experience in cloud based mostly backend and front-end improvement of net platforms and cellular purposes. Though Raincheck’s web site and whitepaper mentions William’s experience in machine studying, synthetic intelligence and blockchain programs, there is no such thing as a indication of these abilities as per his earlier working expertise. The enterprise finish is headed by Peter Bremner, who has sturdy company and authorities hyperlinks from his established company background.

There are 8 different crew members that takes on blockchain improvement, synthetic intelligence and cellular improvement.

(See extra: Information on Figuring out Rip-off Cash)

Advisers

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Raincheck includes a complete listing of advisors with experience in every technological layer of the Raincheck platform, from the expertise aspect to the retail aspect. Leveraging the experience of a wide-array of consultants from the technical and enterprise aspect is at all times a great indicator.

Although complete, there appears to be no distinguished advisors for Raincheck.

Traction

There are 4 indicators of Raincheck’s progress to this point. They embody a pilot program, cellular purposes, browser extensions and awards they’ve achieved.

1. Pilot Program

Raincheck has efficiently engaged in a pilot initiative of their platform in 2017. The 6-month pilot section in Australia noticed 6 retailers leveraging on Raincheck’s platform. The approximate variety of customers had been 2,675.

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The pilot program shed a number of attention-grabbing insights that supported Raincheck’s speculation that individuals would save on-line merchandise they’re found for a later level sooner or later. It additionally revealed that the bodily retailer represents a very powerful channel of gross sales acquisition for retail manufacturers.

2. Cell Software

Raincheck has a cellular app each within the Google play retailer and the Apple retailer. Right here is how the app seems like:

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Here’s a have a look at the opinions of the cellular app from each Google and Apply playstore:

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The amount of opinions is inadequate for a reputable conclusion because the app has gained a restricted assessment price, which might be simply manipulated. The set up charges, which is a greater indicator of person reception appears to point minimal traction, with the Google play retailer gaining solely 500+ installs. Given the paunch of the cellular app in 2016, this appears to point lacklustre traction amongst customers.

3. Cell Extensions

Raincheck has additionally developed browser extensions for its software, each in Chrome net retailer and Apple’s Safari. Nevertheless, the quantity of customers which have downloaded the extensions aren’t convincing of Raincheck’s traction:

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Chrome’s model has solely amassed 44 customers of Raincheck’s software, which is extraordinarily small. This isn’t a great indicator of Raincheck’s traction.

4. Awards

On the awards entrance, Raincheck has raked up a number of awards that embody these from Visa and Accenture. Listed here are the accolades that they’ve obtained:

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Awards are undoubtedly a constructive indicator of a robust undertaking idea. Successful a number of awards from distinguished establishments places Raincheck a step forward of many ICOs that haven’t reached this degree of recognition.

(Learn additionally: Crypto Buying and selling Information: 4 Widespread Pitfalls Each Crypto Dealer Will Expertise)

Token Economics & Utility

Token Metrics

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35% of the full pre-mined provide of Raincheck’s native tokens will likely be distributed on the ICO. It is a comparatively decrease allocation in comparison with different ICOs, which often allocates upwards of fifty% of their token provide to the ICO. A decrease ICO allocation equates to larger centralization of the token provide, which might be unnerving for traders. Happily, Raincheck is clear about its token provide breakdown. Listed here are the vesting schedule for various classes of their token distribution:

Strategic Pool: Tokens will likely be reserved over a 3 12 months interval and will likely be allotted to strategic companions and enterprise organizations to stimulate participation and traction.These organizations could be provided a possibility to buy RAIN tokens at market charges
Staff: Tokens will likely be vest 12 months from the beginning date of the sale interval, to align staff with long-term aims
Advisors: Tokens will likely be frozen for six months from the tip of the general public sale interval and can then vest over a 24 month interval
Rewards Pool: Leftover ICO tokens will likely be transferred to the rewards pool, which will likely be used as to reward participation within the ecosystem and promotion of Raincheck. There may also be a token-burning mechanism the place RainCheck will periodically purchase again and burn RAIN tokens utilizing the revenue generated from the O2O procuring and abroad commerce enterprise

Raincheck’s $28 million hardcap is on the increased spectrum of ICO funding, which is kind of shocking given the bear market the final cryptocurrency market has been experiencing because the begin of the 12 months. It is going to be extraordinarily laborious for Raincheck to hit their hardcap given the state of the market.

(Learn extra: Analyzing Cryptocurrency Threat: Present Cash vs ICO)

Token Utility

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Raincheck will function its personal utility token that known as RAIN, which will likely be used as the first forex throughout the Raincheck platform. Customers have to possess RAIN tokens to entry the vary of companies and features on the platform. Listed here are the use-cases for RAIN token:

Medium-of-exchange between retailers and customers
Worth unit inside Decentralized Autonomous Organizations (DAOs), which will likely be staked by manufacturers in relation to their neighborhood membership
Rewards buying and selling between completely different loyalty applications and schemes

These use-cases will gasoline the demand for RAIN tokens. Given the mounted provide of pre-minted tokens, the long-term worth of RAIN is instantly tied to the success of Raincheck’s platform. Moreover, the burning mechanism employed by Raincheck to buy-back and burn RAIN utilizing operational earnings would serve to reinforce RAIN’s long run worth provided that its provide would periodically lower.

Roadmap

Right here is the roadmap for Raincheck:

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Raincheck has an extended observe report when in comparison with the vast majority of ICO initiatives. It was established manner again in 2014 and has launched its platform in 2016. Shifting ahead, the completion of Raincheck’s answer may stretch so far as the 2nd quarter of 202, which is a good distance forward.

(See additionally: Information to Forks: Every thing You Must Know About Forks, Exhausting Fork and Delicate Fork)

Strengths

First On-line-to-Offline Commerce Answer: Raincheck has created an end-to-end options to seize offline retail knowledge along with on-line shopper knowledge, which may show invaluable to manufacturers and companies in understanding their customers extra.
Scalability: Raincheck’s platform is constructed on the Stellar blockchain, which may course of way more transactions that its opponents constructed on the Ethereum blockchain. This give attention to scalability is important in making certain that Raincheck’s platform can scale with extra transactions in a viable method.
Observe Document: Raincheck has been working for near 4 years, which places it on the increased percentile of ICO initiatives with a observe report and a working product.
Accolades: Raincheck has received a number of awards and recognition from distinguished institutions corresponding to VISA and Accenture for his or her undertaking, which is an efficient signal of credible undertaking mannequin.
Patent-Safety: Raincheck’s core system is patent-pending, which if granted, permits for larger boundaries to entry for future opponents

Weaknesses

Centralized Core System: Raincheck’s core system is constructed on an AWS, centralized server with the decentralization side coming from its loyalty & rewards platform. Since its core system is centralized, it’s susceptible to numerous dangers which might be mitigated utilizing a decentralized system.
Little Traction: Taking a look at indicators of traction through cellular software and browser extension downloads, the numbers are small contemplating Raincheck has launched them in 2016. It is a signal of poor person attraction in the direction of Raincheck’s options.
Little Hype: There appears to be restricted sources and publications surrounding the potential impacts of Raincheck’s options, which may considerably improve commerce trade

Abstract

Raincheck presents a viable answer in bridging the net commerce world to the bodily, in-store gross sales cycle that may show invaluable to retail companies which can be gearing in the direction of a extra data-centric strategy in understanding the customers. Although Raincheck’s decentralized loyalty platform and token-based construction, the ultimate piece of a whole online-to-offline commerce answer may lastly be in the best way for the trade.

Verdict: Good Challenge

(Learn additionally: Evolution of Cryptocurrency: The Drawback With Cash Right this moment)

Helpful Sources To Get You Began

Should you’re beginning your journey into the complicated world of cryptocurrencies, here is a listing of helpful sources and guides that may get you in your manner:

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Buying and selling & Alternate

Wallets

Learn additionally: Information on Privateness Cash: Comparability of Nameless Cryptocurrencies and Information To Cryptocurrency Buying and selling Fundamentals: Do Charts & Technical Evaluation Actually Work?

This represents the author’s private opinions and doesn’t – in any way- represent a suggestion of an funding or monetary recommendation. Please assume warning when investing in cryptocurrencies and achieve this at your individual threat, as this can be very unstable and you may lose your cash.

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